Apple and Samsung Flying as HTC struggles to Lift Off (Part 2)
There has been talk from the company about producing fewer phones and having flagship devices for each tier. These devices can be talked up more and rallied around, they could in turn become staple Android devices.

“While short term performance may not meet the results that were expected, we have gained further experience, development and advancement in the areas of brand management and product innovation,” CEO Peter Chou said in a statement. “These fundamental strengths and the groundwork we have laid will take us into 2012 with a renewed focus and higher determination.”
The company had a lot of success with Android and enjoyed huge growth en masse with the rest of the smartphone market. But as Samsung began to become the main device for Android phones, Apples sales skyrocketed last quarter with impressive results for iPhone sales. Low-end Chinese makers ZTE and Huawei came on strong. Put all of these factors together and you can see why HTC was left with just a bit of wiggle space to be different and separate themselves from the crowd.

The company now faces a tough battle. It will have to find new ways to remain a relevant brand as a top Android manufacturer. The battle is turned into an uphill one due in part to Samsungs soaring sales figures.

 Om has been touching on issue for a while and has laid out the challenge for HTC and other Android makers. In a market that is increasingly tough to compete in with Samsung commanding the top end and Chinese manufacturers moving up from the bottom, there are many of them and careful planning needs to take place as the Android market settles in after its initial boom.

HTC’s hopes are pinned on the HTC Ville. This is a 4.3-inch Android 4.0 (Ice Cream Sandwich) device, that they are hoping will sell like hotcakes. There are other upcoming devices which canhelp lead a turnaround also. It is very unclear at this moment as to what will actually create that bright spark they need.
The HTC Rezound was one of the top Android devices this fall. The problem was it got overshadowed by the Galaxy Nexus from Samsung and the Motorola Razr so does HTC still have some gas left in the tank? It could remain a contender yet but with Samsung being the leader of the pack with Android and Nokia to most likely become the main brand for Windows Phone, this transition period and market share grab could take a while.